Paid Media round-up: March 2023

Since introducing our organic round-up earlier this year, it seemed only fitting to bring you a monthly dose of paid media news, too. 

Our paid media team has been working hard behind the scenes to collate this month’s best bits, allowing you to stay up to date and ahead of the curve in the world of all things paid media this March.

Our first monthly edition covers:

⚖️ The ongoing legal dispute between tech giants and the Supreme Court regarding the accountability of tech algorithms. Who will come out on top?

🔍 Twitter’s introduction of Search Ads – a surprise move, but will it be enough to entice advertisers back to the platform?

🤖 Bing’s integration of Search Ads into its AI-powered search engine. However, what implications does this have for brand safety, given the sometimes questionable accuracy and reliability of AI?

Plus, find three additional hidden nuggets of info if you read to the end!

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