We’re kicking off the year with our new year’s resolution: to bring you as many practical and relevant insights from around the digital marketing world as possible. So, to get the ball rolling, we’ve released our brand new organic marketing monthly round-up, covering all SEO, social media and content marketing updates, trends, news, and anything else you need to know about.
Here’s our top picks for this month.
Is AI going to be a threat to traditional search and the future of marketing?
We all know AI is on the rise, especially since the launch of ChatGPT, it’s almost impossible to escape the flood of opinions and memes about it all over the internet. We now have information readily available to us without having to search, which is pretty scary for those of us in the organic sector, right? Download the report below to find out what Google thinks and all the ways you can start using AI to your advantage.
The change to Google’s guidelines and what it means for the future of written content
Google announced the addition of an extra E to the current EAT (expertise, authority and trustworthiness) guidelines. Find out what it means and how you can boost your rankings.
As LinkedIn announces more record levels of engagement, why is the platform booming?
The platform hit a record 900 million users across 200 companies this year – our Social Media Consultant provides some insights into why the platform has taken off in recent times.