Email marketing is still a powerful way to increase sales and connect with customers. Despite the rise of social media and other digital marketing channels, email remains one of the most effective means of reaching customers. A study by McKinsey showed that email is up to forty times more effective than social media in generating ROI. Follow these nine best practices to make the most of email marketing best practices in 2023.
Email Marketing Best Practices to Increase Sales
1. Personalize your emails as much as possible
Even in a business setting, it’s important to remember that people are people. Emails are often the first point of contact between businesses and can set the tone for future interactions.
That’s why it’s essential to personalize your emails as much as possible. Include the recipient’s name in the email subject line and body. If you have something in common with the recipient, mention it briefly.
And if you’re replying to an email, take a moment to review the original message and include a relevant reference in your reply. You’ll make a positive impression by taking a few extra moments to personalize your emails and build rapport with your contacts.
2. Send targeted emails to subscribers based on their interests.
Email marketing is one of the most effective ways to reach your target audience as a business owner. By segmenting your email list and sending targeted emails based on subscribers’ interests, you can create highly customized and personalized messages that resonate with your readers.
Not only will this help boost engagement and open rates, but it will also ensure that your subscribers get the most relevant information from your business.
3. Send out emails at the right time.
While the internet has made it easier to communicate with people worldwide, knowing when is the best time to send an email can be challenging. Generally, it is best to only send emails late at night or early in the morning, as most people are likely to be asleep or just starting their day.
Mid-morning or mid-afternoon are usually the best times to send an email, as people are more likely to check their inboxes during these times.
Of course, there are always exceptions to this rule, and some people may prefer to receive emails outside of traditional work hours. If you are unsure when someone chooses to receive emails, it is always best to err on the side of caution and send your message during a most likely convenient time.
4. Make sure your subject lines are catchy.
Email marketing can be a great way to connect with customers and promote your business. However, the subject line is one of the most critical elements of a successful email marketing campaign. A catchy subject line will grab readers’ attention and encourage them to open the email.
However, a dull or generic subject line is likely to be ignored. To ensure your emails are opened and read, take some time to craft exciting and engaging subject lines.
Use keywords, puns, or whatever else you can think of to make your subject lines stand out from the rest. You can ensure your target audience always reads your emails with a little effort.
5. Use images and videos to break up the text.
Email marketing is a great way to reach potential and current customers. However, following best practices ensures your email stands out in a crowded inbox.
One way to do this is to use images and videos to break up the text. Adding an image or video can grab the reader’s attention and make your email more visually appealing.
In addition, including a video in your email can help to increase click-through rates. When selecting images and videos for your email, be sure to choose ones that are relevant to your topic and will appeal to your target audience. By following these tips, you can create email marketing campaigns more likely to succeed.
6. Keep your email design simple and easy to navigate.
When it comes to email design, simplicity is vital. A cluttered, confusing email will likely end up in the trash, whereas a clean, well-designed email will capture the reader’s attention. When designing your email, consider its overall layout and make sure it is easy to navigate.
Use clear headings and subheadings to guide the reader through the email, and use bullet points or numbered lists for clarity. Remember, less is more when it comes to email design! By following the email marketing best practices, you can be sure your message will get noticed – and read.
7. Incentivize customers to buy more products
There are several ways businesses can incentivize customers to buy more products. One common approach is to offer discounts for bulk purchases. Another method is to provide loyalty points or rewards that can be redeemed for future purchases.
Some businesses also offer free shipping for orders over a certain amount. Companies can encourage customers to buy more products by providing these incentives, boosting sales and profitability.
8. Format your email for easy reading on mobile devices
In today’s fast-paced world, more and more people are reading their emails on their mobile devices. That means it’s more important than ever to format your email in a way that makes it easy to read on a small screen. Here are a few tips to keep in mind:
- Use short, descriptive subject lines. This will help your recipients know what the email is about at a glance.
- Keep your paragraphs short. Long blocks of text can be challenging to read on a mobile device.
- Use bullet points or numbered lists when possible. These are easier to scan on a mobile screen than dense paragraphs of text.
- Use images sparingly. Too many images can make an email difficult to load on a mobile device.
9. Make it easy for customers to unsubscribe from your list.
It’s important to give customers the option to unsubscribe from your mailing list for a few reasons. First, it helps to ensure that people only receive communications that they want to receive. Second, it can help improve your sender’s reputation by reducing the number of communications marked as spam.
Finally, it’s simply good customer service to provide an easy way for people to stop receiving messages if they no longer want them. There are several ways to make it easy for customers to unsubscribe from your mailing list.
One is to include an unsubscribe link in every message that you send. Another is to provide instructions on how to unsubscribe in your opt-out message. Make sure it’s clearly stated and easy to follow whatever method you choose.
Although following these email marketing best practices can take a little more effort, the payoff is worth it. Personalized emails sent at the right time with catchy subject lines and simple, easy-to-navigate designs will help increase your open rates and drive more sales.
And remember to incentivize customers to buy more products by offering them discounts or special deals. If you need help getting started with email marketing, our team of experts is here to help. Schedule a strategy session today for more information about our services!
About The Author – Shivani Goyal:
Shivani is a content curator at NotifyVisitors, a platform offering an email marketing app for Shopify stores and startups to drive more traffic and sales. Facebook | Twitter | Instagram | Linkedin