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Customer Lifecycle Marketing | Avalaunch Media

Customer lifecycle marketing recognizes that different marketing strategies are necessary at every stage of a customer’s brand journey. Lifecycle marketing differs from the buyer experience; turning consumers into loyal, active customers takes time and trust. It can be challenging to win people over immediately, but you can employ lifecycle marketing strategies to attract and retain …

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Growth Marketing Report Special Feature: B2B

Published: January 12, 2023 Author: 3Q/DEPT Business-to-business (B2B) marketing is often more complex and trickier than its B2C (business-to-consumer) counterpart. Not only are there longer sales cycles and smaller markets with fierce competition, but most B2B brands don’t have the same name recognition that B2C brands have, and often have to work harder to differentiate …

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How To Create a Pillar Page That Drives Tons of Traffic (Infographic)

Your site visitors have questions about complicated topics, and you have the answers. But how do you get your target audience members to visit your site in the first place? And once they arrive, how do you keep them engaged? Pillar pages provide a deep-rooted foundation on which to build your inbound marketing strategy. Table …

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3 Tips to Help You Manage Your Small Business Finances Effectively

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your …

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