Now that we covered the basics of TikTok Ad Marketing and why it is important for your company to invest in marketing strategies over there, let’s get into the different features that make TikTok Ads unique and how you can get started. How to Promote on TikTok Ads Create your own branded page. To start, …
Customer lifecycle marketing recognizes that different marketing strategies are necessary at every stage of a customer’s brand journey. Lifecycle marketing differs from the buyer experience; turning consumers into loyal, active customers takes time and trust. It can be challenging to win people over immediately, but you can employ lifecycle marketing strategies to attract and retain …
Published: January 12, 2023 Author: 3Q/DEPT Business-to-business (B2B) marketing is often more complex and trickier than its B2C (business-to-consumer) counterpart. Not only are there longer sales cycles and smaller markets with fierce competition, but most B2B brands don’t have the same name recognition that B2C brands have, and often have to work harder to differentiate …
2022 was a year of growth and renewed ambition for the brand industry. We jumped into a sea of changes in consumer attitudes – across both B2B and B2C markets – to produce some of the boldest identity work in a long time, but that wasn’t all without a few mishaps along the way. A …
New Year is the time for diving into new projects and creating new opportunities. And with that in mind, this month we have a collection of new Microsoft Ads opportunities. If you already use Microsoft ads these will help raise your game and if you haven’t tried Microsoft yet, you now have 4 more reasons …
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A call to action (CTA) is an essential element of any advertising campaign, and Google Ads is no exception. A CTA is a statement or phrase that encourages the viewer to take a specific action, such as visiting a website, making a purchase, or filling out a form. Using the right call-to-action in your ad …
15 Call To Action Examples (and How to Write the Perfect CTA) Read More »
Your site visitors have questions about complicated topics, and you have the answers. But how do you get your target audience members to visit your site in the first place? And once they arrive, how do you keep them engaged? Pillar pages provide a deep-rooted foundation on which to build your inbound marketing strategy. Table …
How To Create a Pillar Page That Drives Tons of Traffic (Infographic) Read More »
Have you ever wondered how to make a web app? Taking an idea from inception to a fully-fledged web app is an exciting and rewarding experience. While modern development frameworks have made the process much more accessible, there are still plenty of challenges to overcome. With that in mind, we’ve put together an …
Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your …
3 Tips to Help You Manage Your Small Business Finances Effectively Read More »