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Business Growth Through Content | Colibri Digital Marketing

A down economy often presents a challenging environment for business growth. Still, even during times of economic downturn, companies can grow by using content. Content marketing is a cost-effective and powerful tool. It helps businesses engage with their audience, build trust, and drive growth. Content is a game-changer for companies seeking to thrive during an …

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Common Content Marketing Mistakes and How to Avoid Them

There isn’t a company today that doesn’t rely on content marketing to increase brand awareness, enhance customer engagement, and convert prospective clients. And while content marketing is a highly effective approach for achieving these goals, there are several marketing mistakes that you need to steer clear of if you want to ensure your efforts are …

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Understanding the benefits of paid social media advertising for international B2B marketing — Hallam

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or one that lacks the ability to drive pipeline-focused intent. Here’s why that’s not always the case, and why paid social media is essential for a coherent, multi-channel marketing strategy in the B2B marketing landscape. What …

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Google Ads Audit Template: Your Complete Checklist

Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition results. However, running a successful campaign requires more than just creating and launching it. To truly unlock their potential, you will need to regularly conduct comprehensive audits to evaluate their performance and highlight opportunities for …

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