The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging at the best of times and, with Q2 in full swing, we’re sure many of you are feeling the pressure. The challenge to keep up is only getting faster, with AI capabilities advancing all the …
Looking to boost your marketing strategy with a new approach? Find out how digital PR can help boost your businesses in Adzooma’s latest blog. In today’s hyper-connected digital landscape, effective marketing strategies are essential for businesses to thrive and stand out from the competition. Traditional public relations (PR) practices have evolved significantly with the rise …
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As Albert Einstein once wrote: “People like us who believe in physics know that the distinction between past, present and future is only a stubbornly persistent illusion.” So what is the future of podcast advertising? Or are we already in it? In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms …
Internal links are essential for improving your website’s visibility in search engines and providing a better user experience. However, there are some common mistakes that can harm your SEO efforts. In this blog post, we will discuss these challenges and provide simple solutions to help you optimise your internal links. By avoiding these mistakes, you …
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The passions that make up a person reach far beyond their job description. For Sofia, being creative and supporting her passions outside of work paints a truly vivid picture of someone who is driven, artfully focused and infinitely interesting. Sofia puts her all into everything she does in the creative department. Her work shows across …
In the ever-evolving digital advertising landscape, Google Ads Verification has become more important than ever for advertisers. This process ensures ad safety, brand protection, and compliance with Google’s policies. By verifying their identity, advertisers can maintain a trustworthy advertising ecosystem and maximize their Google Ads features and potential. In this article, we will explore the …
For an agency, resource planning is one of the key factors in smooth and successful operations. Essentially, good resource management can help you determine whether you have the capacity to deliver current and expected work, whether you need to bring in freelancer support, or even hire new recruits. Recent times have added some further challenges …
The title tag is the clickable link that appears in search engine results when people search for something online. These tags are an essential part of search engine optimization (SEO), as they increase visibility and help users find what they are looking for. Google announced a title tag update that many website owners have felt …
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While there’s definitely no one-size-fits-all approach when it comes to a social media strategy, there are several steps you should take to make sure you’re getting it right for your brand and your audience. From finding the right metrics to identifying your target audience, read on for our seven-step process. 1. Audit your current social …
7 steps to creating an effective social media strategy — Hallam Read More »
Are you getting plenty of traffic from your pay per click campaigns, but not seeing the conversions you were hoping for? Read our blog to find out why. Are you getting plenty of traffic from your pay-per-click (PPC) campaigns, but not seeing the conversions you were hoping for? It can be frustrating to spend time …