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Improve your Google or Microsoft Ads results in minutes with our updated Performance Report

Extract maximum value from your PPC spend by trying Adzooma’s new and improved Performance Report. With 10 brand new updates, it makes improving your results faster and easier than ever before. Our PPC Performance Report is an expert, in-depth analysis of your entire account that takes just 60 seconds to run. It offers an overall …

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Content vs Context: If Content Is King, Context Is Queen in Marketing

In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance to …

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3 Things to Know About Retail Media Networks for Ecommerce

The COVID-19 pandemic has led to a tremendous increase in e-commerce retail sales and the need for retail media. Over the past few years, e-commerce has experienced double-digit growth. The e-commerce boom can be attributed to two main reasons: the increased willingness of customers to trust online-based retailers with secure payment methods and the ability …

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Customer Lifecycle Marketing | Avalaunch Media

Customer lifecycle marketing recognizes that different marketing strategies are necessary at every stage of a customer’s brand journey. Lifecycle marketing differs from the buyer experience; turning consumers into loyal, active customers takes time and trust. It can be challenging to win people over immediately, but you can employ lifecycle marketing strategies to attract and retain …

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Growth Marketing Report Special Feature: B2B

Published: January 12, 2023 Author: 3Q/DEPT Business-to-business (B2B) marketing is often more complex and trickier than its B2C (business-to-consumer) counterpart. Not only are there longer sales cycles and smaller markets with fierce competition, but most B2B brands don’t have the same name recognition that B2C brands have, and often have to work harder to differentiate …

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