Keyword cannibalisation occurs when you’ve optimised two pages for the same or very similar keyword. You might’ve done this on purpose or by accident, but either way it’ll cause you issues when it comes to ranking for the term as you’re sending conflicting signals to search engines over which URL you want to rank and …
Extract maximum value from your PPC spend by trying Adzooma’s new and improved Performance Report. With 10 brand new updates, it makes improving your results faster and easier than ever before. Our PPC Performance Report is an expert, in-depth analysis of your entire account that takes just 60 seconds to run. It offers an overall …
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The number of digital advertising agencies in the UK has done nothing but grow over the last decade, and the data shows this isn’t going to slow down anytime soon. 2023 has seen a 6.2% increase, with a massive 7,672 digital advertising agencies now available for businesses to choose from. This poses the question: how …
In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance to …
Content vs Context: If Content Is King, Context Is Queen in Marketing Read More »
WordPress Multisite is a fantastic choice for multi-location websites. It allows locations to manage their content and gives control of all properties from a centralized location. What is WordPress Multisite? Multisite is a feature of WordPress that allows multiple sites to share a single WordPress installation. As a result, a network of two …
WordPress Multisite for Multi Location Businesses Read More »
The COVID-19 pandemic has led to a tremendous increase in e-commerce retail sales and the need for retail media. Over the past few years, e-commerce has experienced double-digit growth. The e-commerce boom can be attributed to two main reasons: the increased willingness of customers to trust online-based retailers with secure payment methods and the ability …
3 Things to Know About Retail Media Networks for Ecommerce Read More »
Now that we covered the basics of TikTok Ad Marketing and why it is important for your company to invest in marketing strategies over there, let’s get into the different features that make TikTok Ads unique and how you can get started. How to Promote on TikTok Ads Create your own branded page. To start, …
Customer lifecycle marketing recognizes that different marketing strategies are necessary at every stage of a customer’s brand journey. Lifecycle marketing differs from the buyer experience; turning consumers into loyal, active customers takes time and trust. It can be challenging to win people over immediately, but you can employ lifecycle marketing strategies to attract and retain …
Published: January 12, 2023 Author: 3Q/DEPT Business-to-business (B2B) marketing is often more complex and trickier than its B2C (business-to-consumer) counterpart. Not only are there longer sales cycles and smaller markets with fierce competition, but most B2B brands don’t have the same name recognition that B2C brands have, and often have to work harder to differentiate …