An unstable economy means constant shifts and unpredictable changes in consumer behavior, meaning it’s more important than ever to have metrics that provide insights into your buyers’ journey. Ensure your agency has an agile mindset, can stay nimble, and adjust your strategies and marketing efforts accordingly to reach your audience effectively.
Does your agency have automated reporting?
Consistently reporting your results regularly helps provide insights into the overall health of the brand and demonstrates how your team is providing value. Your agency should be continuously measuring progress and pinpointing actionable steps to improve your performance so that you can make agile adjustments when necessary. Automated reporting allows you to analyze the data and analytics in real-time to meet marketing goals, establish benchmarks, and show that your efforts are paying off.
It’s crucial to have a strong automated reporting approach implemented so that you can quickly overcome issues and understand how campaigns are reaching goals, generating sales leads, and attaining revenue growth. This is especially critical during a recession. Ultimately, if you aren’t receiving timely updates and are in the dark when it comes to course-correcting, you’re most likely losing money. Ensure that your agency has automated reports set up with daily triggers to inform performance fluctuations and future decision-making and processes.
Is your agency consistently giving you the insight you need and prioritizing knowledge-sharing and innovation?
The communication lines between you and your agency should always be open and clear to keep the relationship on track. Your agency should regularly be up-to-date on the best practices within the industry, and they should be consistently sharing new learnings and findings. To stay ahead of the competition, your agency should also have a strong focus on identifying new ways to innovate across all channels. Open dialogue with your agency allows for more creative thinking and productive conversations and helps foster mutual respect.
When done right, a strong relationship between clients and agencies can be the key to outlasting a recession, growing your brand, and increasing market share. To help navigate the tough times ahead, take the Growth Marketing Assessment to gain clarity around your marketing plan, help identify strengths and areas for growth, and better optimize your marketing strategies.