Still trying to figure out what the benefits of advertisement are? Don’t worry; your business will increase sales and retention with the proper advertising strategy. Many companies need traffic for sales, and there are many approaches you can implement to get that boost in brand awareness. Follow along!
Start with an Advertising Plan
It’s easier to reach a goal if you know where to start; a strong advertising plan is crucial because it creates awareness around your product or service, which engages customers and leaves a good impression. The upcoming information about advertisements is essential because the little things impact significantly. A solid strategy allows for the highest retention and flow. Here are the main components you should keep in mind when creating your advertising plan:
1. Develop market research:
Understand your audience, where they come from, their needs, and how your product or service helps solve their problems.
You can do this by analyzing your sales data, conducting interviews with your customers, or diving into behavior trends and research to complement your information.
2. Choose your target market:
After researching the market, choose who you will be advertising to. Choose locations, gender, interests, and keywords your prospects will be searching for (you can get insights by doing keyword research on platforms like Moz or SEMRush)
3. Select the platform/platforms (Facebook, TikTok, Google, Pinterest, Instagram, etc.).
Select the right platform based on your audience’s age, interests, and the digital behavior you discover from your data, your competitors, and industry statistics.
4. Designate a goal and budget:
Set advertising budgets that align with your campaign goals. Analyze your sales funnel and what stage your wish to target (awareness, conversion, or action) before setting a realistic budget that meets your business goals and capabilities.
5. Create your ads:
The creation process will vary depending on the platform you select, so tailor your ads to each platform and follow the guidelines each requires. You can also try A/B testing!
6. Monitor and improve according to performance:
Keep an eye on the performance of your ads and adjust accordingly. The metrics you need to pay close attention to will vary depending on the goal of your ads, but here are some relevant metrics you should keep an eye on:
- Average click-through rate (CTR)
- Conversion rates
- Cost per mille (CPM), also known as cost per thousand impressions
- Cost per click or CPC
- Cost for acquisition or action (CPA)
- Return on marketing investment or Ad Spend (ROAS)
- Return on Investment (ROI)
Tips for a strong advertising strategy
Here are a few tips for creating your advertising strategy. These are some of the best universal, clean, and engaging ways to get started. A strong plan can significantly impact you because it might unlock another point of contact with your target audience.
Use your ads to tell a story
People are curious about your business and mission. By telling them your story, you can connect with them on a personal level. The ad’s coloring, text, and other aspects will pop to the customer, who can understand the story behind the business and what you hope to achieve communally.
For example, let’s say you have a business selling apples and other fruits; you want your ads to be about the fruit and the missions behind the product. An example would be that the profits would go towards charity or that your business supports local farming and ethical practices. This can appeal to your potential customer.
Be specific about your target audience
This will help you be efficient with your budget and conversions. Being strategic about advertising strategies will better help you secure your target audience. You don’t want to be so universal that customers are confused about who you are targeting, so some market research would go a long way. You can use many tools to get specific data metrics on what the customers look like and cater advertisements to only appeal to them the most. For example, you don’t want to run advertisements about Kitchen products on a channel about Space.
When you advertise, consumers remember something particular about your product, which will be why they keep repeatedly buying it. A strong ad should include one specific feature that will stick to their head and keep your business top of mind. A good example would be Pepsi; instead of just showing people drink from a can, they open the can and pour it satisfyingly into a can of ice water, which appeals to customers. They will end up remembering this specific feature.
Advertising can drive sales but also hurt them if your ads look unappealing or lack proper audience targeting. If you have a solid ad that sticks to that customer, they buy the product, which directly ties to the previous point.
If your ads are not appealing, they will not be efficient. Therefore you should aim for customers to remember your product and become regular, not just one-time buyers.
Analyze performance and constantly improve
Initially, ads might fail. But it can be a powerful tool if you know how to analyze the flaws within your ad, which you can use to improve other ads in the future. Like that, you will know precisely what does and doesn’t appeal to the customer and optimize ads to make them universal to your target audience.
Make sure to have a strong advertising campaign and consider starting one if it will help your business and digital marketing strategy. Consider what to do and what to avoid (universal, boring ad). You can leverage these informational tips to achieve success.
Before starting a campaign, research and analyze what you offer as a business, develop advertisements that strongly appeal to your audience, and put yourself in your customer’s shoes.
Want to learn more about digital ads? Schedule a complimentary session with our team.