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ChatGPT is one of the finest examples of artificial intelligence in action.
OpenAI released the bot on November 30, 2022, and within five days it had over a million users.
If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot.
So, what can ChatGPT do for you?
In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level.
To jump straight to the marketing prompts, click here.
TABLE OF CONTENTS: ↓
What Is ChatGPT?
ChatGPT is an AI-powered chatbot that uses the GPT-3.5 language model (short for “Generative Pre-trained Transformer 3”) to generate human-like text.
The AI-powered bot uses natural language processing (NLP) to generate translations quickly and (mostly) accurately. It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content – such as articles, email campaigns, ad headlines, video scripts, product descriptions or other marketing copy – quickly.
For example, I asked ChatGPT to write a 200-word news story about the advantages of ChatGPT for business, and it generated the output within seconds:
And it’s not just for writing articles; ChatGPT can be used to perform a variety of tasks, from creating computer programs to writing stories.
You can ask ChatGPT to:
- Generate human-like text, such as news articles
- Answer questions on a wide range of topics, such as history, science and pop culture
- Create a story, as it gives you suggestions for characters, plot and setting
- Translate text from one language to another
- Summarize long documents or articles
- Distill entire blog posts into meta descriptions
- Compose music, teleplays, fairy tales and student essays
- Generate code for various programming languages
- Provide help with research by finding relevant information and organizing it in a logical manner
- Create reports or presentations with data visualization
- Emulate a Linux system or simulate an entire chat room
- Play games like tic-tac-toe and trivia
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How Is ChatGPT Different from Jasper or other AI Writing Tools?
The most significant difference between ChatGPT and other AI writing tools like Jasper, Writesonic or Rytr is that:
- ChatGPT is not just a tool for writing marketing copy or articles; it can do tons of other tasks, like writing programming code or even play games with you.
- Other AI-writing tools are created solely to perfect your writing and to make it easier for you to create marketing content.
The other crucial difference between ChatGPT and other AI-writing software is that ChatGPT is currently (and for the foreseeable future) free to use, while AI-writing programs can cost anywhere between $25-$100 per month or more.
Moreover, Jasper (shown in the image below) and other AI writers offer templates to write content for different use cases, while ChatGPT does not offer such features.
Basically, ChatGPT is versatile and is created for everyone, while Jasper and other AI-writing assistants are created primarily for businesses, marketers, sales, and writing teams.
Why Is ChatGPT a Powerful Tool for Marketers?
ChatGPT is a powerful tool for marketers because it allows them to create high-quality, unique content quickly and efficiently. It can be used to generate personalized product recommendations, engage with potential customers and gather information, provide customer service, create content for marketing campaigns, and test different variations of prompts.
Additionally, ChatGPT is able to understand the context and nuances of certain situations, allowing it to provide personalized and relevant responses. With its ability to understand natural language and generate human-like text with grammatical accuracy, it can help to improve user engagement and provide a more natural user experience.
Marketers can use ChatGPT for a variety of marketing tasks, such as:
- Creating detailed product descriptions
- Preparing outlines for articles and stories
- Creating video transcriptions for videos
- Preparing persuasive ad copy for Google, Facebook, Instagram, and other platforms
- Writing email campaigns and social media posts
- Analyzing large amounts of data and providing insights to make better data-driven decisions
- Rephrasing existing content pieces
Learn More: How ChatGPT + BING Might Change Google Search Forever
What Is a ChatGPT Prompt?
A prompt is simply a phrase or individual keyword used as input to an AI tool like ChatGPT.
The chatbot then analyzes the input and automatically generates a response. So it’s essential to word your prompts in a way that the tool can understand.
For instance, when I enter the question ‘”What is the capital of Australia?”, the ChatGPT model uses the information provided in the prompt to generate the response: “The capital of Australia is Canberra.” It then also adds a few critical pieces of information about Canberra.
Here are some more examples of ChatGPT prompts:
- “What are the causes and effects of climate change?”
- “What comprises a healthy diet, and why are they important for our health?”
- “What is the difference between capitalism and socialism?”
Tips to Write the Most Effective Prompts
ChatGPT is based on an artificial learning model. The more information you feed it, the better answers it will return.
Here are some tips for writing the most effective ChatGPT prompts to get the most accurate and complete answers:
1) Be Specific
The more detailed your prompt, the better the answer.
Giving ChatGPT background information or context can help it understand the intent behind your prompt and generate a more relevant response.
For example, I want to approach website owners for guest posting, and I need an email to send to them. I asked ChatGPT to prepare this email for me.
This is what I asked: “Prepare an email for requesting the webmaster to accept me as a contributor on their site.”
And ChatGPT returned this answer:
The email looks nice, but it’s too long. The output is much better when I change my question to something more specific.
So I rephrase the question to: “Prepare an email for requesting the webmaster to accept me as a contributor on their site in 2 short paragraphs.”
Now, the output returned is much shorter and to the point than the previous one:
Hence, the more you refine your questions, the better responses you receive.
2) Use Proper Grammar and Punctuation
ChatGPT is trained on text written in proper grammar and punctuation, so using proper grammar and punctuation in your prompt will help it understand your intent more clearly.
However, ChatGPT is powerful enough to make auto-corrections for spelling errors.
For instance, when I knowingly entered an incorrect spelling for “conversion rate optimization,” the chatbot auto-corrected the spelling and provided a correct answer:
Still, using correct English is recommended as it helps to ensure that the model will understand and respond to your input most effectively.
Related Content: How to Understand Searcher Intent and Use It to Boost SEO Rankings
3) Use Specific Keywords
Incorporating specific keywords related to the topic of your prompt can help ChatGPT understand the intent of your question and generate a more accurate response.
For example, if you need to prepare a meta description for a page about weight loss, it is better to share the exact keyword with ChatGPT to help the software prepare a relevant response.
In this example, the output is relevant and accurate based on the input I provided to ChatGPT:
Also, please note that I also specified the character count for the description, or else the tool would have written a longer response.
4) Refine Your Requests
The extremely convenient feature about ChatGPT that Google doesn’t have is the ability to continually refine your question until you get the answer you want.
For example, I started by asking this AI tool to create a budget for one month with a monthly income of $5,000. Here is what it gave me:
I decided the rent was too low. So I said “Change the rent/mortgage to $1,800 but keep everything else the same.” And it did it. It also gave me a bit of advice about my rent-to-savings ratio:
This was great, but I wanted to see it more clearly, so I said “Put the budget into a table format.” Voila!
Related Content: SEO Keyword Research Made Easy in 2023
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Examples of ChatGPT Prompts Organized by Category
Here are some examples of pre-written prompts to get started quickly with ChatGPT:
1) Science and Technology
ChatGPT can share science formulas and can also help you solve equations.
When I asked, “What is the formula for calculating the force of gravity between two objects?” it returned an accurate explanation of the concept:
ChatGPT can also balance chemistry equations. Here is an example where I asked ChatGPT to balance an equation:
Here are some prompts related to science and technology:
- “What are the latest developments in quantum cryptography?”
- “How does the human brain work?”
- “What is blockchain technology? Explain its features.”
- “Discuss the latest developments in renewable energy sources, such as solar and wind power.”
- “Describe the causes and effects of acid rain and the measures that can be taken to reduce it.”
- “Explain the process of nuclear fission and its use in nuclear power plants.”
- “Discuss the potential implications of a global pandemic on public health and society.”
- “What are the differences between artificial intelligence and data science?”
- “Explain the process of photosynthesis and its importance for life on Earth.”
- “Discuss the current state of research on the human genome and its potential implications for medicine.”
- “Describe the evidence supporting the theory of evolution and the role of natural selection.”
- “Discuss the ethical implications of autonomous weapons and the potential impact on warfare and international relations.”
- “Explain the concept of quantum computing and its potential to revolutionize fields such as cryptography, logistics, and machine learning.”
- “Describe the role of artificial intelligence in smart cities, including its impact on transportation, energy management, and public services.”
2) Business and Finance
You can carry out several tasks via ChatGPT related to business and finance. For instance, you can create Excel formulas, generate computer programs, learn financial concepts, etc.
For example, when I asked ChatGPT to prepare a substitute function in Excel to replace 35.3 to 33.5, it generated the following result:
The response was detailed, and the answer was correct.
Next, I asked ChatGPT to prepare a C++ function to receive an input of the basic salary and return the gross salary by calculating da and ta at the rate of 10% and 12%, respectively:
ChatGPT returned the code with complete accuracy:
I tested the code using an online C++ compiler, and verified that the output was correct:
Here are some more prompts related to business and finance:
- “During a period, I earned $50,000 in revenue. I have expenses of $30,000. What is my net income?”
- “What are the key trends in data science for 2021?” (Note that ChatGPT’s knowledge cutoff date is 2021, so it won’t have the most recent information about anything.)
- “What is the current GDP of the United States?”
- “What is the difference between a stock and a bond?”
- “What is the difference between a business name and a trademark?”
- “Let’s say I have liabilities totaling $15,000. My equity is $20,000. What are my assets?”
- “What is the formula for calculating profit margin?”
- “What is cash flow?”
- “How can we calculate depreciation?”
- “How can I improve my credit score?”
- “What are the different types of mortgages, and which one is right for me?”
- “What is the formula for the cost of goods sold?”
- “What is the formula for calculating returns of investments?”
- “What are the tax implications of selling stock?”
- “How can I protect myself from identity theft and fraud?”
3) History and Geography
ChatGPT can answer various questions related to history and geography.
Here are some prompts related to history and geography:
- “Describe Clairaut’s theorem.”
- “What was the cause of the Industrial Revolution?”
- “What are the main historical sites in Athens?”
- “What is the capital of Sweden?”
- “How did the use of propaganda shape the outcome of World War II?”
- “What were the little-known consequences of the Black Death in medieval Europe?”
- “How did the transatlantic slave trade impact the economies of Africa and the Americas?”
- “How did the construction of the Panama Canal change the global economy and political landscape?”
- “What was the impact of the ancient Silk Road trade routes on the spread of culture and technology?”
- “What are the zones of altitudinal zonation?”
- “What were the religious and cultural impacts of the Mongol Empire?”
- “What are the geographical factors that have influenced the development of megacities?”
- “How do volcanic eruptions impact the surrounding environment?”
- “How did the use of chemical weapons change the nature of warfare?”
- “What were the long-term effects of the Scramble for Africa?”
- “How has urbanization changed the distribution of resources in cities?”
- “What geographical factors have contributed to the formation of deserts?”
- “What geographical factors have led to the formation of different types of coastline?”
- “How do earthquakes and tectonic activity shape the Earth’s surface?”
- “How do human activities impact the distribution of biodiversity in wetlands?”
- “How do the location and geography of a city affect its economic development?”
4) Literature and Arts
Ever thought of engaging in dialogue with historical persons? Yes, you can do that with ChatGPT!
I asked it to engage William Shakespeare and Thomas Middleton in a conversation about love:
And this is what ChatGPT returned:
Amazing, isn’t it?
Here are some more prompts related to literature and arts:
- “Who wrote the novel The Catcher in the Rye and what is it about?”
- “What is the significance of the Girl with a Pearl Earring painting?”
- “What role did the rise of consumer culture play in the development of pop art?”
- “How have technological advances affected how we create and consume music?”
- “How did the feminist movement influence the development of contemporary art?”
- “What role did colonialism play in developing traditional art forms in Africa and Asia?”
- “How have societal attitudes towards mental health changed the representation of mental illness in art?”
- “How do artists use balance?”
- “How did the Industrial Revolution influence the themes and styles of Romantic poetry?”
- “How have postcolonial perspectives influenced the interpretation of Victorian literature?”
- “How did the feminist movement influence the development of female characters in modernist literature?”
- “How have the changes in societal attitudes towards mental health influenced the representation of mental illness in contemporary literature?”
- “How has the LGBTQ+ movement influenced the representation of queer characters and themes in contemporary literature?”
- “How has the rise of digital media influenced how we consume and interact with literature?”
- “What role did the rise of the middle-class play in the development of Impressionism?”
- “How have advances in artificial intelligence and machine learning affected the future of art and design?”
- “How do the artists use proportion?”
- “How did the rise of the environmental movement influence the development of environmental art?”
- “What are the major themes in the play The Tempest by Shakespeare?”
- “How has the concept of the ‘post-truth’ society influenced the representation of truth and reality in contemporary literature?”
- “How has the rise of social media and the internet influenced the development of online literature and fan fiction?”
- “How has the impact of climate change been represented in contemporary literature?”
5) Sports and Entertainment
Here are some prompts related to sports and entertainment:
- “Who hit the longest home run in history?”
- “How has the globalization of sports affected how we consume and participate in different sports?”
- “Which are the 2020 highest-grossing movies worldwide?”
- “How has the use of performance-enhancing drugs affected the integrity and fairness of sports?”
- “How have political and social movements influenced how sports are organized and governed?”
- “How have advances in sports science and medicine affected how we train and treat athletes?”
- “How has the role of sponsorship and advertising changed the way we consume and engage with sports?”
- “How has the rise of streaming services changed how we consume and engage with sports and entertainment?”
6) Health and Wellness
Here are some more prompts related to health and wellness:
- “What are the symptoms of cancer?”
- “What are the benefits of regular exercise?”
- “How does stress affect mental health?”
- “What are the benefits of practicing mindfulness and meditation?”
- “What are some natural remedies for treating anxiety and depression?”
- “What are the different types of diets and their potential benefits and risks?”
- “What are the best exercises for improving cardiovascular health?”
- “What are the latest advancements in cancer research and treatment?”
- “What are the causes and symptoms of Alzheimer’s disease?”
- “How can people with disabilities maintain good physical and mental health?”
- “What are the best ways to improve sleep quality and combat insomnia?”
7) Current Events
In the world of ChatGPT, the current events are limited to 2021 and it cannot browse the internet. It can only answer based on the information that it has been trained on.
Here are some more prompts related to current events up to 2021 only:
- “What is the current status of Brexit and its impact on the European Union?”
- “Can you provide an update on the ongoing protests in Myanmar following the military coup?”
- “What are the most recent developments in the ongoing conflict between Israel and Palestine?”
- “What actions are the United Nations taking to address the humanitarian crisis in Yemen?”
- “What is the current status of the North Korean nuclear program?”
- “What is the latest on the ongoing conflict in Syria and the potential for a resolution?”
8) Cooking and Food
Here are some prompts related to cooking and food to get you started your culinary adventure:
- “What are the best cooking methods for different types of meats?”
- “What are some healthy, easy-to-make meal ideas for busy weeknight dinners?”
- “What are some tips for cooking perfect rice every time?”
- “What are some popular spices and herbs, and how can they be used in cooking?”
- “What are some traditional dishes from different countries and their origins?”
- “What are some popular food trends and new cuisines currently gaining popularity?”
- “What are some common kitchen equipment and tools and their uses?”
- “What are some easy and delicious vegetarian and vegan meal options?”
- “How can food waste be reduced in the kitchen, and what are some tips for storing leftovers?”
Here are some prompts related to travel:
- “What are some popular tourist destinations, and what are their must-see sights?”
- “What are some tips for budget travel and finding affordable accommodation?”
- “What are the best ways to experience the local culture when traveling?”
- “What are some popular adventure travel activities and destinations?”
- “What are some things to consider when planning a road trip?”
- “What travel documents and vaccinations are required for international travel?”
- “What are some tips for traveling with children and keeping them entertained?”
- “What are some popular cruises and their destinations?”
- “What are some popular backpacker trails and destinations?”
- “What are some useful apps for finding deals on flights, hotels, and car rentals?”
10) Pop Culture
Here are some prompts related to pop culture:
- “What are some important works of literature and their authors in the 20th century?”
- “What are the main characteristics of different literary genres and movements?”
- “What is the history and significance of the theater in ancient Greece?”
- “What are some important art movements and their key figures?”
- “What are some notable contemporary poets and their works?”
- “What is the history and significance of jazz music?”
- “What are some important works in the history of cinema and their directors?”
- “What are the main elements of a short story, and how are they used?”
- “What are some important works in the history of photography and their photographers?”
- “What is the history and significance of dance in different cultures?”
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The Ultimate List of ChatGPT Marketing Prompts
ChatGPT is versatile and can handle a large variety of requests. In this section, I will share several types of ChatGPT marketing prompts to make your work easier.
1) Copywriting Prompts
You can use ChatGPT to create exceptional headlines and other content copy.
I tried some prompts to see what ChatGPT is capable of. For instance, I asked ChatGPT to prepare a compelling headline about an article on the best spaghetti recipe, and ChatGPT returned an excellent answer:
Here are some more copywriting prompt examples to try:
- “Create a compelling email subject line to send a 50% offer on men’s shirts.”
- “Write a persuasive product description for a page on men’s black jackets sold at 25% off with free shipping.”
- “Prepare an effective CTA for converting visitors to subscribe to my email.”
Related Content: 7 SEO Copywriting Tips to Increase Your Rankings in 2023
2) Keyword Research Prompts
Using this AI tool’s GPT-3.5 feature allows it to do much deeper and faster keyword research for you.
Here are some keyword research and refining ideas to try with ChatGPT:
- “Generate a list of 5 keyword ideas on SaaS software for sales managers.”
- “Generate a list of 5 keyword ideas on SaaS software for sales managers with high search volume.”
- “What are the most popular keywords related to [topic]?”
- “What are the long-tail keywords for [topic]?”
- Generate a list of some keywords for people who are at the bottom of the funnel stage for buying SaaS software for sales managers.”
- “How can I find keywords that my competitors are ranking for?”
- “What are the low-competition keywords for [topic]?”
- “What are the seasonal keywords for [topic]?”
- “What are the best keywords to use for [topic] in PPC advertising?”
- “What are the keywords that my target audience is searching for?”
- “What are the most profitable keywords for [topic]?”
- “Prepare a list of semantically relevant keywords related to SaaS software for sales managers.”
- “Prepare a list of long-tail keywords related to SaaS software for sales managers.”
Related Content: The Content Marketer’s Guide to Keyword Research
3) Meta Title and Meta Description Prompts
You can easily and quickly create meta titles and descriptions using ChatGPT. All you need to do is specify the page’s topic and the character or word count.
For example, I entered the prompt “Prepare a 60-character title tag for a page on link building”:
Here is what ChatGPT returned:
Similarly, to prepare a compelling meta description tag, I entered the following prompt: “Prepare a 150-character description tag for a page on link building written by Joydeep Bhattacharya”:
Bingo! I got the description tag that I desired which is both SEO-friendly and user-friendly:
You can constantly refine the title and description tags to create perfect meta tags for your website.
4) Explanation of Complex Subjects Prompts
ChatGPT can help you understand the concepts of technical and hard-to-understand subjects.
Here are some examples of complex subject prompts:
- “Explain the concept of Bayes’ Theorem and provide an example of its application in real-world scenarios.”
- “Explain the concept of Quantum Mechanics.”
- “What are the Navier-Stokes equations?”
- “Discuss the difference between independent and dependent events in probability and provide examples of each.”
- “Explain the concept of matrix algebra and its applications in solving systems of linear equations.”
- “Explain the concept of the Gaussian distribution and its applications in statistics and machine learning.”
- “Discuss the concept of the Markov Chain and its applications in modeling systems that change over time.”
5) Content Idea Prompts
You can also ask ChatGPT to help you come up with ideas for content, or even create a content calendar:
- “Create a content calendar with five content ideas that cover SaaS marketing. The recommended word count will be 2,000 words and the month should be February 2023.”
- “Create an outline for an article on ‘how to train a puppy’.”
- “Suggest 5 subheadings on quantum computing.”
- “Write a 50-word product description for my dog food product for the Cocker Spaniel breed. Write in an informative and engaging tone.”
- “Write persuasive content copy for the landing page on ‘baking recipes guide’.”
- “Create three outlines about the benefits of using live chat software. The outline should have an intro, main body, and conclusion. The conclusion should have a CTA to persuade users to subscribe to the ABC live chat tool.”
- “Suggest five article ideas on dog grooming to publish on Medium.”
Related Content: 30 Ways to Come Up with Great Ideas for Your Blog Posts
6) Social Media Marketing Prompts
And, of course, ChatGPT can come up with various social media prompts, including captions, posts and social ad copy:
- “Create a LinkedIn post that explains to small business owners about the importance of time management.”
- “Write five funny Instagram captions about the benefits of SEO marketing.”
- “Write a Facebook ad that persuades the audience to invest in digital marketing services.”
- “Write a Tweet that shares the top budget-friendly destinations to travel around the world.”
- “Write a social media post promoting a podcast about artificial intelligence to be published on February 10, 2023.”
- “Create a social media giveaway post for live chat.”
- “Create a social media post announcing a live Q&A session.”
- “Write a case study detailing how ABC live chat assisted LPG company in expanding its social media following.”
Related Content: 7 Ways to Leverage AI in Social Media Marketing
7) Link-Building Prompts
Link building is always a challenge for search engine optimization experts. Thankfully, ChatGPT can now help link builders save time and get more creative with their link-building efforts.
Here is a list of top link-building prompts for ChatGPT:
- “Provide a list of 10 relevant websites that talk about SEO. Mention their URLs.” (This prompt will help me find websites related to my niche industry so that I can use them for my link-building outreach.)
- “Find me a list of sites related to digital marketing that accept guest posts. Mention their URLs.”
- “Share a list of 10 Twitter influencers who are related to the finance industry. Share their profile URLs.”
- “Find a list of forums or online communities related to pet grooming. Just list their URLs, no explanation needed.”
- “Find a list of some sites related to pet parenting that link to their sponsors. List the exact URL that has a list of sponsors.”
- “Prepare a list of annual events related to the SEO industry.”
- “Find a list of some college and university sites that promote scholarships.”
- “List some sites that publish interviews in the pet food industry.”
- “List some sites that publish podcasts in the travel industry.”
Related Content: The Ultimate Guide to Link Building with Content for SEO
8) YouTube Video Script Prompts
There is no need to spend long hours thinking of what to include in your video script. ChatGPT can write amazing YouTube video scripts for you.
Here are some effective ChatGPT prompts for producing engaging video scripts for YouTube or other platforms:
- “Create a YouTube video script on the title [your title name].”
- “Write a video script where I am talking about the book To Kill a Mockingbird.”
- “Write a video script where I am interviewing marketing expert Neil Patel.”
- “Prepare a video script on the top 10 places to travel in the world.”
Related Content: The Types of Videos to Use at Each Stage of the Marketing Funnel
9) Email Marketing Prompts
Here are the top email marketing prompts to try with ChatGPT:
- “Prepare a welcome email for my subscribers to register for my e-commerce site [site name].”
- “Prepare a follow-up email for customers who kept products in their cart but have not purchased them yet.”
- “Write an engaging follow-up email for my client who is not responding.”
- “Proofread my email copy [paste your copy].”
- “Write a thank-you email to send to customers after a product purchase.”
- “Write a cold email to send to legal services in New York to opt for my SEO services.”
- “Please shorten this email to 50 words [paste your email].”
- “Can you make this email a bit more engaging [paste your email].”
- “Please suggest ten subject line ideas for my dog food product for pet parents.”
- “Write a cold outbound email to sell a time management software to small businesses.”
- “Write an email asking bake shop owners for an interview. Add placeholders in the email so that I can customize it for other business owners.”
- “Optimize this email to convert really well [paste your existing email content].”
Related Content: 7 Steps to Get More SaaS Customers with Cold Email
10) Ad Campaign Prompts
Here are some examples of ad campaign prompts:
- “Please suggest some PPC ad headlines for link building software.”
- “Write 10 Google ad headlines from the page [insert page name].”
- “Prepare five PPC ad descriptions for my dog grooming shampoo. You can find details here [share page URL].”
- Please share a list of top keywords with high conversion rate and low CPC related to dog food.”
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Advanced ChatGPT Prompts
The prompts so far will get you started with using this AI tool and comfortable asking ChatGPT to answer your questions. But it can perform even cooler things than you can imagine – by asking ChatGPT to “act as,” for example, a shopping assistant, health assistant or translator.
Instead of simple writing “Create some blog post titles about cybersecurity,” you can ask ChatGPT to act as an expert title generator and the tool will return a list of top titles based on the keywords you enter.
Now let’s see how this works.
This is the prompt I entered: “Act as a title generator. I will share keywords and you can share the titles.”
ChatGPT understood. Now all I need to do is to enter the keywords and the tool will return titles to me.
I entered “ai and data science” and ChatGPT returned a list of excellent title suggestions:
Next I asked ChatGPT to act as a PPC expert so that it could help me generate ad copy for my target keywords.
I asked it to: “Act as a PPC expert to help me generate ad copy for my target keywords.” Then I entered my target keywords for the PPC campaign and ChatGPT suggested the several ideas for ad copy:
So what else can ChatGPT act as? Here are some options:
- Act as an SEO strategist – where it can help you strategize how to increase your website traffic through SEO
- Act as a content marketer – where it can help create a content marketing strategy or specific content creation tasks
- Act as a social media marketer – where it can create social posts for various platforms like Instagram, Twitter or Facebook
- Act as a mathematician – where it can help you create or solve complex math equations or formulas, such as calculating customer lifetime value
- Act as a [topic] idea generator – where it can help you come up with both simple ideas (like blog posts) and complex ideas (like for a new business)
- Act as an IT expert – where it can help diagnose technical problems, such as those you might be having with your computer
- Act as a story assistant – where it can help you generate creative and interesting stories
- Act as a lyricist – where it can help you to generate songs, raps or poems based on a given topic or theme
- Act as a summary assistant – where it can help you summarize long texts or articles
- Act as a title assistant – where it can help you generate titles for articles, books or other types of content
- Act as a translator – where it can translate text from one language to another
- Act as a virtual writing assistant – where it can help you with writing tasks such as composing emails, essays, articles, and more
- Act as a virtual assistant – where it can help you with scheduling, making reservations and providing general information
- Act as a personal shopping assistant – where it can help you find and purchase products online
- Act as a personal financial assistant – where it can help you manage your budget, investments and expenses
- Act as a personal health assistant – where it can help you understand your health data and recommend lifestyle changes
- Act as a personal entertainment assistant – where it can recommend movies, songs, books and games based on your preferences
Here are some more advanced ChatGPT prompts to make your work easier:
- Act as an expert copyeditor at a large publishing house and write a book summary for [book title].”
- “Act as an expert link-building marketer and create a link-building calendar where I have to build 300 links in the next 6 months.”
- “Act as a developer and create information architecture for a weight loss tracking app.”
- “Act as a coder and create a Schema markup for a page on [enter your page topic here].”
- “Act as a financial advisor and create a budget for one month with a monthly income of $5000 and put it in a table format. The rent is $2,000 and the food is $500. Put it in a table format.”
- “Act as a story assistant and generate three book ideas, including title, genre, summary blurb, protagonist, villain, and summary of each of the three acts. Put it in a table format.” (Note: None of these ideas are particularly interesting, as you’d have to include more details to feed ChatGPT, such as comparable titles or keywords or plot points, but you get the idea.)
Additional prompts to get you started include:
- “Act as an analyst and analyze the given survey results: [paste your survey results here].”
- “Act as a proofreader from a top publishing house and proofread this text [paste your text here].”
- “Act as a professional writer and prepare a podcast script for an episode on [enter your topic here].”
- “Extract all email addresses from [paste the text here].”
- “Act as a fitness coach and create a customized workout plan for a 5 feet 2 inches female weighing 150 pounds to lose 30 pounds in 6 months.”
- “You are an expert writer. Write a summary of [enter the article URL].”
- “Perform sentiment analysis on this text [paste your text here].”
- “Prepare a list of frequently asked questions and answers about [enter your topic here].”
Learn More: How ChatGPT Will Change Marketing Forever
Limitations of ChatGPT
ChatGPT can be a powerful tool for generating unique and high-quality content, but it does have limitations.
For instance, the AI model is only as good as the data it was trained on, so it may not always produce accurate or appropriate content. As mentioned earlier, ChatGPT can only answer based on the information that it has been trained on.
Additionally, ChatGPT is not able to fully understand the context or nuances of certain situations, and therefore may produce unrealistic or irrelevant content.
Let’s take a closer look at the top limitations of ChatGPT:
1) Built-in Biases
ChatGPT is trained on a dataset from the world wide web, which can include biases. These biases can be reflected in the responses generated by the model.
Steven T. Piantadosi of the University of California, Berkeley’s Computation and Language Lab published a series of tweets that pointed out the built-in biases by ChatGPT.
Here are some examples:
Another type of bias may be more harmless than the above examples, but it’s still a skewed point of view. This is from Search Engine Journal:
Here’s an example of how the bias changes the output.
I asked ChatGPT to write a story in the style of Raymond Carver and another one in the style of mystery writer Raymond Chandler.
Both stories had upbeat endings that were uncharacteristic of both writers.
In order to get an output that matched my expectations I had to guide ChatGPT with detailed directions to avoid upbeat endings and for the Carver-style ending to avoid a resolution to the story because that is how Raymond Carver’s stories often played out.
Additionally, there are several studies that say that ChatGPT has left-wing bias:
And it is not politically neutral.
2) Limited Knowledge Base
ChatGPT’s knowledge base only goes up until 2021. This means that it is not capable of learning new information, so it can only generate responses based on the data it was trained on. It doesn’t have the ability to learn or adapt to new information.
Moreover, it can’t crawl the web, so you can’t simply ask ChatGPT to share 2023 stats on SEO. Since it can’t browse the internet, it can’t perform things that Google can do.
When I asked ChatGPT to share a list of 2023 marketing stats, it returned a list of old stats and clearly said “I’m sorry, as my knowledge cutoff is 2021, I do not have information about marketing stats for 2023.”:
Hence, you should not use ChatGPT if your work requires the latest research, since the information it returns will be outdated (if you consider 2021 outdated).
3) Lack of Originality
ChatGPT is a language model and its responses are based on patterns in the training data that it was exposed to. It can provide answers that are repetitive or lack full originality.
Therefore, you need to be cautious about using the output it generates and avoid publishing the content directly on your website or in your blog post without first verifying it.
Remember, Google technically penalizes AI-written content, although they admit that they can’t possibly identify all AI content.
When Aaron Leong set out to use leading duplicate content detectors to see if ChatGPT’s content could be flagged as plagiarism, most were unable to detect plagiarism in the content.
Some reports show that ChatGPT-derived text can score as low as 5% for plagiarism when tested. But with some tools, under 20% is considered acceptable. Keep in mind that what is acceptable depends on the specific tool used and the type of copy being tested.
To put this to the test, I asked ChatGPT to prepare an article of around 500 words on the topic “what is cybersecurity?”
The output was excellent in terms of grammar and the concept explained.
However, when I checked the content for plagiarism on Grammarly, it shows 11% plagiarism:
I tried different prompts and most of the time, the plagiarism was between 5-15%. In one instance, it was around 28%.
Therefore, you should make absolute certain that you check the output for plagiarism since Google and other search engines penalize sites that publish AI and/or duplicate content with the intent to manipulate search engine results.
A few plagiarism/duplicate content tools are:
4) Limited Scope of Human Questions
Humans generally don’t ask very good questions and thus the answers from AI are limited.
When writing questions for ChatGPT, it’s necessary to be clear and specific. Use keywords and phrases to help the model understand the context and content of your question. Avoid using overly complex or technical language and try to post a question in a single sentence or short phrase.
Additionally, it’s helpful to provide background information or context if necessary to help the model understand the question better.
For example, when I asked “How can I care for my dog?”, the answer returned was a collection of general tips on dog grooming:
When I provided more context to my question and asked “How can I care for my 6 month old cocker spaniel?”, the answer was specific to the Cocker Spaniel dog breed:
Now let’s suppose you want to find some facts about the crane machine and ask ChatGPT to find this info for you. It will return facts about the crane bird and not the crane machine:
If there’s any ambiguity about the topic, you need to explicitly tell the chatbot to share facts about, in this case, the crane machine:
The more context you provide, the more accurate answers you will get.
5) Wrong Answers
The average rate of obtaining correct answers from ChatGPT is low.
The programming Q&A site Stack Overflow has temporarily banned the use of ChatGPT because the answers provided by the tool are harmful to users who are asking on the site and looking for correct answers.
When I asked ChatGPT a logical question about guessing which word in a list does not belong, the answer returned was incorrect. ChatGPT says “Yard does not belong to the others as it is a unit of length measurement while the others are units of weight measurement.”
The correct answer is kilogram, as it is a unit of weight measurement, while the others are units of length measurement.
When I asked a general knowledge question on the cricket world cup, it again returned an incorrect answer. I asked, “How many times has India won the cricket world cup?” and the answer returned was “Once.”:
The correct answer is two times. India won the cricket world cup twice, first in 1983, and then in 2011.
And, finally, here are some of the noted limitations directly from OpenAI:
- ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL training, there’s currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; and (3) supervised training misleads the model because the ideal answer depends on what the model knows, rather than what the human demonstrator knows.
- For instance, it will confidently state clearly wrong responses, like “it takes 9 women 1 month to make a baby.”
- ChatGPT is sensitive to tweaks to the input phrasing or attempting the same prompt multiple times. Given one phrasing of a question, the model can claim to not know the answer, but given a slight rephrase, can answer correctly.
- The model is often excessively verbose and overuses certain phrases, such as restating that it’s a language model trained by OpenAI. These issues arise from biases in the training data (trainers prefer longer answers that look more comprehensive) and well-known over-optimization issues.
- Ideally, the model would ask clarifying questions when the user provided an ambiguous query. Instead, our current models usually guess what the user intended.
- While we’ve made efforts to make the model refuse inappropriate requests, it will sometimes respond to harmful instructions or exhibit biased behavior. We’re using the Moderation API to warn or block certain types of unsafe content, but we expect it to have some false negatives and positives for now. We’re eager to collect user feedback to aid our ongoing work to improve this system.
Therefore, you should always be careful before using ChatGPT’s text or codes in your work.
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Final Word on ChatGPT Prompts for Marketing
In conclusion, ChatGPT can be a powerful tool for marketers looking to supercharge their efforts. The ability to generate high-quality, human-like text at scale can help with tasks such as content creation, ad copy and headlines, social media posts, and customer service.
However, it is important to remember that ChatGPT is still a machine and may not always produce perfect results. Careful consideration, monitoring and plagiarism checking should be used when incorporating this tool into your marketing strategy. The more specific and clear prompts you provide, the better ChatGPT can help you achieve your marketing goals and take your efforts to the next level.
Try out the pre-written prompt examples listed in this article to unleash your creativity and explore the power of this tool!
Check out our video “How Marketers Can Take Advantage of ChatGPT’s Full Potential“: